I have reached the conclusion that our social networks on line should mimic to some extent our social networks off line. We all have different groups of people that we interact with. We identify with people depending on what group(s) they are in. For instance I have my work group, my sports group, my party group, my fishing & camping group, my music group, my movie and TV group, my family and closest friends, then people that I debate and discuss politics, religion and topics of the day. There is some overlap where some people may be part of more than a single group, but nobody is a member of all of all of those groups. They just aren’t that into me I guess. So why would people in my on line network be interest in all of those areas? They aren’t. We can’t be all things to all people, but we can be the thing for some people. So taking a page out of the niche marketing paradigm I’m going to segment my networks into narrow and deep groups. Twitter is a great platform to use for this kind of segmentation.
My original Twitter account AlaskanBest is the one that I’ll be slicing and dicing into smaller more focused groups. I’m going to strip that down to an Alaskans Only group that I follow. Non-Alaskans can follow me if they choose, but I won’t be following them back from that account.
I’ve created a new twitter account MysticVentures that I’ll follow business sources and contacts. This will include my contacts from my LinkedIn account, as well as my Ecademy account. My updates to this blog will be posted to the twitter account, and I’ll have a widget here that will track my twitter updates.
Another significant part of my network is sports. I’m a huge Seattle Seahawks fan (no jokes, heard them all). So I’ve created another new Twitter account for my sports interests that I’ll use to keep updated on all my favorite teams and stay connected to my fellow sports nuts. AkSeahawksFan
Then there is our casual and sporadic contacts that we share jokes with, talk about the weather, talk about the odd or unusual, current events, music and movies. Basically an account that includes everything that catches my attention but doesn’t fit in any of the other niches. Alaskan Bob
My alter ego, Emperor Bob has it’s own twitter account. This will be for politics, religion and controversial or emotional topics that may be offensive to some. We all have people that we don’t talk politics or religion with, and that’s for a good reason. We want to keep them as friends.
The most important network is our family and closest personal friends. Consider this the most inner circle. A place where we can post personal bits of information that isn’t urgent enough for a phone call or detailed enough to require an email. A place to share our daily highs and lows. A way to stay connected even separated by thousands of miles.
What makes this possible is a tool for managing multiple twitter accounts from one interface. I’m using HootSuite. I use the “Hootlet” application that allows me to tweet any page to any of my accounts. I’m also using TweetLater (free) to track keywords that are emailed to me. Using TweetLater is how I find new Alaskans to follow. TweetLater also has multiple profile capability so I’ll set up an account for each of my profiles to track keywords specific to those profiles. I’ll use them to find more tweeters to follow and to provide value to my followers. The idea is quality over quantity.
Next steps will include segmenting and linking my other social media accounts. I’ll post about that here in the future.
Here are the accounts:
AlaskanBest – Following Alaskans.
MysticVentures – Following business and economy related.
AkSeahawksFan – Following sports related.
Alaskan Bob – Following funny, unusual, entertainment, weather and miscellaneous related.
Emperor Bob – Following politics, religion, international related.